Week 2, Assignment 1 – Jan. 25: Directions Poster FINAL

Please review the critiques that you have from your classmates and I. Decide what you need to do to take your poster to a portfolio quality piece. Make sure you are reviewing your design principles and representing them well in your design. Please see this attachment for a good review. Design Principles Review. Also, make sure you have someone else review your work for spelling mistakes. Once you are fully satisfied, repost your file in the VCP server as Assignment One FINAL. Make sure you let me know it is ready to be posted. You will also provide a statement that tells us how you improved your design, add this to your original assignment description. This must be complete by 2p.m. on Wednesday, February 1. You will then critique your classmates final posters by Noon on Friday, February 3. Please let me know if you have any questions.

 

Here is a review of the Assignment:

The assignment is to design a poster with traveling directions from your home to Cecil College. Since this is a warm-up assignment to get you back into thinking differently about typography, you will solve this problem strictly typographically (no use of photography or illustration.) Remember your design principles – contrast, alignment, proximity and repetition. You should start by writing the actual directions one would travel from your home to school. Once the information has been written in clear, consise language, use it to design a poster (12″ x 18″). You should focus on using unusual and interesting typography, however, the information should still be clear and easy to understand. You, as the designer, must be able to communicate the basic information to the audience. Beyond that, the design should be visually interesting and grab the viewer’s attention.

Objectives
– Conceptually driven idea based on typographic principles
– The poster must function (the reader must be able to understand the written directions and use them to travel from point A to point B)

Specifications
1. Size: 12″ x 18″
2. Color: Full Color, no limitations

Process
Very often in the “real world” designers are given text written by someone else. Sometimes this text is well written, sometimes not. Nonetheless, the designer must work with it. In this assignment the designer has the distinct advantage (and challenge) of being both the designer and writer. Begin by writing good copy. Be descriptive, even flavorful, in your writing. Visualize some of the scenes as you are reviewing your text, and imagine visual ideas or treatments that could come out of this text.

Due by 2 p.m. on Wednesday, February 1:
FINAL, portfolio quality directional poster design. You may create this design in Illustrator or Indesign. Be sure to save your native file, then save a copy for your pdf file. Before saving your pdf file, turn all fonts to outlines. Save it this way only for the pdf file. Also write up a statement describing how you changed your assignment to bring it up to a portfolio quality piece.

 

Assignment 1/Part 2 Final Poster Grading Criteria:

Maximum Points

Successful design and conceptual solution.

15

Communicated information in a manner that is clear and complete, leaving no information implied.

10

PDF file saved accurately and in correct location.

5

Provided a clear, statement describing how you improved your work.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

50

Note: 5% of the assignment’s point total will be deducted each day an assignment is late.