Meet @ 2pm on March 7th!! Week 7 assignment

WE WILL MEET IN THE LAB ON WEDNESDAY, FEBRUARY 29th @ 2pm

Week 6 Assignment: 6 x 6 + Mid-Semester Portfolio

We are going to create a class project where you each work individually to create one final product. You will receive four topics, from those topics you are to interpret them and create a 6 inch x 6 inch layout. In the end you will have four 6″ x 6″ squares. We will take those four squares and add them to your classmates squares, so we will have a total of 16 squares on a poster. The title of the poster project will be 6 x 6. We can print this large poster for the student show. The description with the poster will say:

“6 x 6 is a compilation of interpretations created by members of the graphic design studio class during the 2011 fall semester at Cecil College. Students received topic sand produced art that reflected their interpretations. The only restriction was that the final product had to be 6 inches by 6 inches, and one design was required to include typography. The results speak for themselves.”

Here are your four topics:

1. Purposefully Imperfect

2. Thriving on Differences

3. Type is Passion

4. Narrative Design

 

Do what you need to do to interpret and understand these topics, research, image search and figure out what they mean to you. From there decide what you will do to create your 6 x 6 inch layout. You will have one layout for each of the topics. You may use photography or illustration, but be sure it is your own photography or illustration – no stock imagery. The only other requirement is that one design must have typography included in it. Although only one is required to have type, all of them can have type if you want.

For next week, Wednesday, February 29 by 2 p.m. please have rough drafts for your four 6′ x 6′ inch layouts with a detailed design description. Please let me know of any questions or concerns. Let me know if you need anything clarified.

Mid-semester portfolio due to include:

  • Final Directions Poster
  • Final Backpack Design
  • Final Poster Design
  • Rough drafts of 6 x 6

For this week you will just need to combine all of your pdfs into a portfolio. I do not want you to print them at this point, we will just print files at the end that will go into the show.

 

I would like you to include a cover page for each assignment that includes:

1.  Your project description (can come from your assignment posting)

2. Any improvements you made

3. What you think is successful about the project

4. What you think is not successful about the project

 

You can use InDesign to create your portfolio or you can create a multiple page PDF through Acrobat Pro, which is available on all the lab computers if you do not have it at home. I am attaching a picture of how to combine your PDF files. After opening Acrobat choose Create PDF > Merge Files into a Single PDF…

 

From there you can arrange and rearrange the file order.

 

6 x 6 Grading Criteria:

Maximum Points

Part one:Successful design and conceptual solution.

40

Communicated information in a manner that is clear and complete, leaving no information implied.

10

PDF file saved accurately and in correct location.

5

Part Two: Provided a clear, accurate and concise design statements.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

75

 

WE WILL MEET IN THE LAB ON WEDNESDAY, FEBRUARY 29th @ 2pm

Week 6 Assignment: 6 x 6 + Mid-Semester Portfolio

We are going to create a class project where you each work individually to create one final product. You will receive four topics, from those topics you are to interpret them and create a 6 inch x 6 inch layout. In the end you will have four 6″ x 6″ squares. We will take those four squares and add them to your classmates squares, so we will have a total of 16 squares on a poster. The title of the poster project will be 6 x 6. We can print this large poster for the student show. The description with the poster will say:

“6 x 6 is a compilation of interpretations created by members of the graphic design studio class during the 2011 fall semester at Cecil College. Students received topic sand produced art that reflected their interpretations. The only restriction was that the final product had to be 6 inches by 6 inches, and one design was required to include typography. The results speak for themselves.”

Here are your four topics:

1. Purposefully Imperfect

2. Thriving on Differences

3. Type is Passion

4. Narrative Design

 

Do what you need to do to interpret and understand these topics, research, image search and figure out what they mean to you. From there decide what you will do to create your 6 x 6 inch layout. You will have one layout for each of the topics. You may use photography or illustration, but be sure it is your own photography or illustration – no stock imagery. The only other requirement is that one design must have typography included in it. Although only one is required to have type, all of them can have type if you want.

For next week, Wednesday, February 29 by 2 p.m. please have rough drafts for your four 6′ x 6′ inch layouts with a detailed design description. Please let me know of any questions or concerns. Let me know if you need anything clarified.

Mid-semester portfolio due to include:

  • Final Directions Poster
  • Final Backpack Design
  • Final Poster Design
  • Rough drafts of 6 x 6

For this week you will just need to combine all of your pdfs into a portfolio. I do not want you to print them at this point, we will just print files at the end that will go into the show.

 

I would like you to include a cover page for each assignment that includes:

1.  Your project description (can come from your assignment posting)

2. Any improvements you made

3. What you think is successful about the project

4. What you think is not successful about the project

 

You can use InDesign to create your portfolio or you can create a multiple page PDF through Acrobat Pro, which is available on all the lab computers if you do not have it at home. I am attaching a picture of how to combine your PDF files. After opening Acrobat choose Create PDF > Merge Files into a Single PDF…

 

From there you can arrange and rearrange the file order.

 

6 x 6 Grading Criteria:

Maximum Points

Part one:Successful design and conceptual solution.

40

Communicated information in a manner that is clear and complete, leaving no information implied.

10

PDF file saved accurately and in correct location.

5

Part Two: Provided a clear, accurate and concise design statements.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

75

 

Week 5 Assignment

This week we will be taking our rough drafts of the poster that we created for this week and finalizing them into a portfolio quality piece.

 

Please be sure to go on and comment on each of your classmates assignments.

Let me know if you have any questions.

Thanks,

Alicia

 

Assignment Description

 

For the final draft of this assignment you will take the feedback from your rough draft and finalize it into a portfolio quality piece. You must take all of the specifications provided below and create a visually pleasing poster. You must represent each of the specifications in your design, and in the end the poster should convey one single, cohesive message to your audience.

 

 

 

Specifications

1. Size: 12″ x 18″ or 18” x 12”

2. Color: Black and one other color

 

3. You must use a square

 

4. You must use the first letter of your first and last name as design elements

 

5. You must use a photograph (remember the color constraints – grayscale or duotone is an option)

 

6. You must draw something using the pen tool

 

7. You must use a quote from your favorite book or article

 

8. You must use texture in some way

 

9. You must use something that someone else designed for you

 

10. You must communicate one cohesive message through the poster

 

 

 

 

 

 

 

Process

Begin to collect your elements from the specifications. Plan out your poster; you may want to create some sketches before beginning on the computer.

 

 

 

You need to submit your assignment with a detailed design description that explains how you incorporated each of the specifications.

 

 

 

Due by 2 p.m. on Wednesday, February 15:

Jpg rough draft of your poster design. You may create this design in Illustrator or Indesign. Be sure to save your native file, then save a copy for your jpg file. Before saving your jpg file, turn all fonts to outlines. Save it this way only for the jpg file. Be sure to include your detailed design description.

 

 

 

Assignment 3 Grading Criteria:Maximum Points

Successful design and conceptual solution.15

Communicated information in a manner that is clear and complete, leaving no information implied.10

JPG file saved accurately and in correct location.5

Provided a clear, accurate and concise design statement.10

Participated in the discussion by providing a critique of classmates’ projects.10

Total50

Week 4 Assignment

Assignment Description

For this assignment you must take all of the specifications provided below and create a visually pleasing poster. You must represent each of the specifications in your design, and in the end the poster should convey one single, cohesive message to your audience.

 

Specifications
1. Size: 12″ x 18″ or 18” x 12”
2. Color: Black and one other color

3. You must use a square

4. You must use the first letter of your first and last name as design elements

5. You must use a photograph (remember the color constraints – grayscale or duotone is an option)

6. You must draw something using the pen tool

7. You must use a quote from your favorite book or article

8. You must use texture in some way

9. You must use something that someone else designed for you

10. You must communicate one cohesive message through the poster

 

 

 

Process
Begin to collect your elements from the specifications. Plan out your poster; you may want to create some sketches before beginning on the computer.

 

You need to submit your assignment with a detailed design description that explains how you incorporated each of the specifications.

 

Due by 2 p.m. on Wednesday, February 15:
Jpg rough draft of your poster design. You may create this design in Illustrator or Indesign. Be sure to save your native file, then save a copy for your jpg file. Before saving your jpg file, turn all fonts to outlines. Save it this way only for the jpg file. Be sure to include your detailed design description.

 

Assignment 3 Grading Criteria:

Maximum Points

Successful design and conceptual solution.

15

Communicated information in a manner that is clear and complete, leaving no information implied.

10

JPG file saved accurately and in correct location.

5

Provided a clear, accurate and concise design statement.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

50

 

 

Week 3: Backpack Design Assignment

For our second project we are going to do a Threadless  design contest.

If you have never been on Threadless, take a look around. There are a lot of fun designs to look through.

Your challenge:

Your challenge is to create an awesome design for a backpack!

Durable, spacious, and best of all, hands-free! Backpacks are truly the zenith of analog carrying technology.

Submit a design for the supreme stuff-transportation device that is the backpack so we can add “fashionable” to its already long list of impressive traits.

Your design will go on the front panel of the backpack. Design with 4 colors or less and keep in mind that this fabric can’t take too much detail. Most of all, make it awesome.

Download the Backpacks template here.

Up for grabs (if you want to enter your submission on threadless.com they are due by Feb. 6th):

  • $500 cash
  • A backpack with your design STUFFED with Threadless goodies

Other chosen designs will receive:

  • $250 cash

For class purposes, you will submit a JPG of your rough draft by 2 p.m. on Wednesday, February 8. Also include a written description of your project like you did in week one. The subject of your design is wide open, so be sure to explain your purpose and your meaning behind your design. Remember, these designs must only use 4 colors. You can review samples of submitted designs at http://www.threadless.com/submissions/designs,Backpacks/showme,intherunning,completed,printed/comproll,134, but make sure your designs are original after viewing others’ work. 
Assignment 3 Grading Criteria:

Maximum Points

Successful design and conceptual solution.

15

Communicated information in a manner that is clear and complete, leaving no information implied.

10

JPG file saved accurately and in correct location.

5

Provided a clear, accurate and concise design statement.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

50


Week 2, Assignment 1 – Jan. 25: Directions Poster FINAL

Please review the critiques that you have from your classmates and I. Decide what you need to do to take your poster to a portfolio quality piece. Make sure you are reviewing your design principles and representing them well in your design. Please see this attachment for a good review. Design Principles Review. Also, make sure you have someone else review your work for spelling mistakes. Once you are fully satisfied, repost your file in the VCP server as Assignment One FINAL. Make sure you let me know it is ready to be posted. You will also provide a statement that tells us how you improved your design, add this to your original assignment description. This must be complete by 2p.m. on Wednesday, February 1. You will then critique your classmates final posters by Noon on Friday, February 3. Please let me know if you have any questions.

 

Here is a review of the Assignment:

The assignment is to design a poster with traveling directions from your home to Cecil College. Since this is a warm-up assignment to get you back into thinking differently about typography, you will solve this problem strictly typographically (no use of photography or illustration.) Remember your design principles – contrast, alignment, proximity and repetition. You should start by writing the actual directions one would travel from your home to school. Once the information has been written in clear, consise language, use it to design a poster (12″ x 18″). You should focus on using unusual and interesting typography, however, the information should still be clear and easy to understand. You, as the designer, must be able to communicate the basic information to the audience. Beyond that, the design should be visually interesting and grab the viewer’s attention.

Objectives
– Conceptually driven idea based on typographic principles
– The poster must function (the reader must be able to understand the written directions and use them to travel from point A to point B)

Specifications
1. Size: 12″ x 18″
2. Color: Full Color, no limitations

Process
Very often in the “real world” designers are given text written by someone else. Sometimes this text is well written, sometimes not. Nonetheless, the designer must work with it. In this assignment the designer has the distinct advantage (and challenge) of being both the designer and writer. Begin by writing good copy. Be descriptive, even flavorful, in your writing. Visualize some of the scenes as you are reviewing your text, and imagine visual ideas or treatments that could come out of this text.

Due by 2 p.m. on Wednesday, February 1:
FINAL, portfolio quality directional poster design. You may create this design in Illustrator or Indesign. Be sure to save your native file, then save a copy for your pdf file. Before saving your pdf file, turn all fonts to outlines. Save it this way only for the pdf file. Also write up a statement describing how you changed your assignment to bring it up to a portfolio quality piece.

 

Assignment 1/Part 2 Final Poster Grading Criteria:

Maximum Points

Successful design and conceptual solution.

15

Communicated information in a manner that is clear and complete, leaving no information implied.

10

PDF file saved accurately and in correct location.

5

Provided a clear, statement describing how you improved your work.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

50

Note: 5% of the assignment’s point total will be deducted each day an assignment is late. 

Week 1, Assignment 1 – Jan. 18: Directions Poster

Assignment Description

The assignment is to design a poster with traveling directions from your home to Cecil College. Since this is a warm-up assignment to get you back into thinking differently about typography, you will solve this problem strictly typographically (no use of photography or illustration.) Remember your design principles – contrast, alignment, proximity and repetition. You should start by writing the actual directions one would travel from your home to school. Once the information has been written in clear, consise language, use it to design a poster (12″ x 18″). You should focus on using unusual and interesting typography, however, the information should still be clear and easy to understand. You, as the designer, must be able to communicate the basic information to the audience. Beyond that, the design should be visually interesting and grab the viewer’s attention.

Objectives
– Conceptually driven idea based on typographic principles
– The poster must function (the reader must be able to understand the written directions and use them to travel from point A to point B)

Specifications
1. Size: 12″ x 18″
2. Color: Full Color, no limitations

Process
Very often in the “real world” designers are given text written by someone else. Sometimes this text is well written, sometimes not. Nonetheless, the designer must work with it. In this assignment the designer has the distinct advantage (and challenge) of being both the designer and writer. Begin by writing good copy. Be descriptive, even flavorful, in your writing. Visualize some of the scenes as you are reviewing your text, and imagine visual ideas or treatments that could come out of this text.

Due by 2 p.m. on Wednesday, January 25:
Jpg rough draft of your directional design. You may create this design in Illustrator or Indesign. Be sure to save your native file, then save a copy for your jpg file. Before saving your jpg file, turn all fonts to outlines. Save it this way only for the jpg file.

 

Assignment 1 Grading Criteria:

Maximum Points

Successful design and conceptual solution.

15

Communicated information in a manner that is clear and complete, leaving no information implied.

10

jpg file saved accurately and in correct location.

5

Provided a clear, accurate and concise design statement.

10

Participated in the discussion by providing a critique of classmates’ projects.

10

Total

50

Note: 5% of the assignment’s point total will be deducted each day an assignment is late. 

 


Assignment 1 – Examples

Writing a Good Critique

CRITICAL THINKING & THE GRAPHIC DESIGN CRITIQUE
THE PROBLEM
As a graphic design student you know that good, constructive criticism may really help you improve a design. Critiques are the venue we use for giving each other constructive criticism. Critique skills can be learned and strengthened – like any other skill – by having a good (1) model, by (2) practicing and by getting (3) feedback.

1. THE MODEL As a Graphic Design student, you must learn how to “think like a graphic designer,” which includes formulating and communicating a good design objective and concept and actively participating in meaningful critiques of graphic design work. You will play two roles in this assignment. First, you’ll play the part of The Designer. As The Designer, you must think deeply and logically about your own design and communicate that thinking clearly and precisely. Your second role is that of The Critic. As the critic, you must think deeply and thoroughly about your classmate’s design in order to evaluate it effectively. To perform both roles well, critical thinking is crucial: A good designer thinks carefully about his/her design, and a good critic thinks carefully about others’ designs.

EXAMPLES A.
Strategy and Design Objective: what does your design need to do for your client? (What’s the purpose of your design? Who’s the target audience (gender, age, culture)? What personality should the piece have? What’s the main message? What’s the marketplace/competition?)
Poor example: “The purpose of this design is to tell about an artist.”
Not clear – Isn’t it the written copy, not the design, that really “tells” the story?
Not complete – For example, who’s the target audience? What’s the marketplace? Give more details.
Better example: “The purpose of this editorial design is to create a magazine layout that will entice subscribers of Art in America, typically 30-40 year old females, to read an article about Frida Kahlo.”

B. Design Concept: what is the logic behind your design? (This is the underlying logic, thinking or reasoning for how you design a piece. You must have a reason for the imagery and colors you select, for cropping an image, for using a particular font, etc.) Successful concepts are innovative and creative, not stereotypical and commonplace. (Robin Landa)
Poor example: “I used green because it’s my favorite color”.
Not relevant – design choices should be based on your target audience’s preferences, not yours.
Not complete – defend your format, selection of images, fonts, etc.
Better example: “Orange is the dominant color in this menu design because color studies suggest that orange stimulates the appetite. The folding kimono format was chosen to reflect the Japanese culture of the restaurant, The photos, from PhotoDisc, show asian food which is appropriate for this restaurant and the font choice for the Papyrus, is meant to simulate hand calligraphy with ink on rice paper. ”

2. PRACTICE
YOUR FIRST ROLE: THE DESIGNER
Please write out your design objective and concept for assignment 1. Save this as a word file along with your PDF of your assignment.

YOUR NAME:

DESIGN PROJECT:

DATE: Part 1:

Project Information
1. What is the purpose or function of your design? To sell a product or service? To inform? To entertain?

2. Who is the target audience? (gender, age, culture, other relevant characteristics)
3. What is the competition/marketplace?
4. What message needs to be communicated? What’s the main selling point?
5. What kind of personality should be conveyed? Make a list of adjectives you’d use to describe the client’s service or product.
Define your design objective (a brief summary of 1-5, above). Be sure that your answer is clear, complete and logical.

Part 2: Design Concept
The design concept is the creative solution to the design problem. This is the underlying logic, thinking or reasoning for how you design a piece. You must have a reason for the imagery and colors you select, for cropping something a certain way, for using a particular format, shape, font, etc. Defend your design concept. Be sure that your defense is logical and relevant to the design objective. What assumptions are you making about the target audience and what are the implications for designing for that specific group? Why did you choose the format, shape of design, fonts, colors, images, and other graphic elements? At this point you will swap projects with another student and change roles.

After your projects are posted with your design concepts, you will then provide critiques for the other four students. This part will be posted in the comments section of the student’s assignment.

FEEDBACK on the Design Objective and Concept
YOUR SECOND ROLE:

THE CRITIC YOUR NAME (THE CRITIC):

THE DESIGNER’S NAME AND THE DESIGN PROJECT:

DATE:
Take a careful look at the design and read the design statement. Now that you have a good understanding of the design objective and concept you are ready to give meaningful constructive criticism of the actual design.

CONSIDER THE FOLLOWING:

  • “Specs” (Were project requirements met?)
  • Aesthetics (Were elements and principles of design applied?)
  • Editing & Proofing (Are there any errors?)
  • Resolution of Digital Images (Do you see jaggies, or soft focus or crisp, good detail?)
  • Creativity (Is there evidence of truly original thought?)
  • Craft (How would you rate the physical workmanship on the comp./dummy? Are the trims, folds, and gluing accurate and neat?)
  • Purpose: What’s the purpose of the design?
  • Point of View or Perspective: Who is the target audience?
  • Assumptions: What are we assuming about the target audience?
  • Implications: What are the implications for designing for that specific group?