About VCP 230 01

Fall 2011 runs:

August 29, 2011–December 12, 2010

Instructor:

Alicia Markey

amarkey@cecil.edu

Office Hours:

8 a.m. – 3 p.m., Monday – Friday

My office is located in the Library. Enter the library, and turn left into the back offices. My office # is ###. Please feel free to stop by anytime.

Course Description

Students will learn to implement design and production skills learned in prerequisite courses to create an integrated, singular portfolio of product design, page layout, and marketing collateral. This class prepares students for the workplace by teaching practical application and focusing on a real-world project that requires real-world solutions. Students will concept, design, and produce all materials based on an overview of real-world marketplace expectations, marketing and promotional needs, pr, and publicity. 4 credits

Prerequisites: VCP119

Attend the Student Exhibit on Wednesday December 22nd, 2010, 4–8 p.m. in the Technology Center. Pick up portfolios at this time.

Student will Master:

• Communication of ideas with packaging an promotional materials suitable for commercial use

• Software programs to create strong visual communication pieces

• Marketplace analysis and a knowledge of marketing promotion to critically resolve design and communications issues.

• Professional communication by learning professional writing and formats