All / Class 15 - Driving Traffic to your Website & Converting Leads

Class 15 – Driving Traffic to your Website & Converting Leads

Exhibit Site Presentations


You have a website. Now what?

Read more at http://www.cantaloupedigital.com/so-you-have-a-website-now-what/

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Create a website strategy

The Key to Website Conversions

We’ve covered some of this but pay special attention to the SEO section…

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It’s all about strategy.

Read: http://www.tributemedia.com/blog/i-built-my-website-now-time-for-web-marketing


Your website gets 3 different kinds of traffic

Direct – website url is typed directly into address bar

Search Engine – website found through searching google, bings, etc. Read: https://moz.com/beginners-guide-to-seo

Referral – clicking on a link on a social media profile or post

You can track all of this with Google Analtyics

Google Analytics

Get the data you need to make intelligent marketing and business decisions – data and insight.

https://www.google.com/analytics/


Direct Traffic

Create Awareness

Ensure your website address appears on all printed stationery, marketing material, and online listings.


Search Engine Traffic

Submit site to search engines and help them find your site through search engine optimization. Content Marketing is crucial for this step.


Referral Traffic

  • Share tools, ie Add this
  • List your website on local directories
    • Manta, Yelp, Web design directories, Google, Bing, Yahoo. Can you name 3 more?
  • Email Marketing (Newsletters)
  • Social Media – activity and ads
  • Pay Per Click Marketing: http://en.wikipedia.org/wiki/Pay_per_click

CMS (Content Management System)

What’s a CMS? http://en.wikipedia.org/wiki/Content_management_system

  • WordPress
  • Blogger
  • Joomla
  • Magento
  • Drupal
  • tumblr

Homework

None! You’re done! Come to the exhibit! December 14, 2016 4-8pm at the technology center building.