Exhibit Site Presentations
You have a website. Now what?
Create a website strategy
The Key to Website Conversions
We’ve covered some of this but pay special attention to the SEO section…
It’s all about strategy.
Your website gets 3 different kinds of traffic
Direct – website url is typed directly into address bar
Search Engine – website found through searching google, bings, etc. Read: https://moz.com/beginners-guide-to-seo
Referral – clicking on a link on a social media profile or post
You can track all of this with Google Analtyics
Get the data you need to make intelligent marketing and business decisions – data and insight.
Ensure your website address appears on all printed stationery, marketing material, and online listings.
Search Engine Traffic
Submit site to search engines and help them find your site through search engine optimization. Content Marketing is crucial for this step.
- Share tools, ie Add this
- List your website on local directories
- Manta, Yelp, Web design directories, Google, Bing, Yahoo. Can you name 3 more?
- Email Marketing (Newsletters)
- Social Media – activity and ads
- Pay Per Click Marketing: http://en.wikipedia.org/wiki/Pay_per_click
CMS (Content Management System)
What’s a CMS? http://en.wikipedia.org/wiki/Content_management_system